All Tested Humminbird Models (1)
Humminbird Helix 7: Full Review and Price
Full ReviewHumminbird is one of four fishing-related brands owned by Johnson Outdoors (Nasdaq: JOUT), sitting alongside Minn Kota and Cannon in the company's Fishing sector. Johnson Outdoors itself is a publicly traded outdoor-recreation company with sales above $315 million, roughly 1,400 employees, and 24 locations, run by Helen Johnson-Leipold since 1999. We couldn't independently confirm Humminbird's own founding year or founder this session, no standalone reference page exists for the brand separate from its parent company, and the retailer brand pages we tried returned real 404s, so that detail is marked as not found rather than guessed at.
Helix, Xplore, Apex: three real tiers, with two 2025 award winners
The current Humminbird catalog also splits into three real tiers, confirmed live at Tackle Warehouse: Helix at entry to mid-range (5-inch G2/G3 screens at $249.99-$349.99, 7-inch CHIRP G4 at $599.99-$999.99), Xplore in the mid-upper range with MEGA imaging (9/10/12-inch screens, $1,399.99-$2,599.99), and Apex at the flagship level (13/16/19-inch screens, $2,899.99-$4,199.99). Two Xplore sizes, the 9-inch and the 12-inch, each won a real 2025 ICAST Best Electronics award, a genuine industry recognition rather than marketing language.
| Line | Positioning | Real price range | Model pages on this site |
|---|---|---|---|
| Helix | Entry to mid-range | $249.99 - $999.99 | Helix 5, Helix 7 |
| Xplore | Mid-upper, MEGA imaging, 2025 ICAST award winner | $1,399.99 - $2,599.99 | Xplore 12 |
| Apex | Flagship | $2,899.99 - $4,199.99 | None dedicated yet |
Before you go searching for a specific size, know that PiranhaMAX, Helix 10, and Helix 12 don't appear anywhere in the current catalog we checked, the same real gap this site's own individual reviews for those exact model names ran into independently. If a listing or forum post references one of those names, treat it as a discontinued size rather than a current product you can still order new.
Our model reviews
We've reviewed seven Humminbird models individually: the Helix 7 and Helix 5, both current, real, in-stock units at entry to mid-range prices; the Mega Live 2, a real forward-facing sonar transducer accessory (not a standalone display, it needs a compatible APEX, Xplore, or SOLIX head unit); the Xplore 12, the brand's award-winning mid-upper flagship; and three reviews built around model names, PiranhaMAX 4, Helix 10, and Helix 12, where genuine research across every retailer we could reach found no current listing at all. Each review states which case applies rather than implying availability that doesn't exist.
Where to buy a Humminbird fish finder
Humminbird units are sold through general marketplaces and specialist fishing/marine retailers. Amazon.com carries them, and Tackle Warehouse's own Humminbird catalog, the source for the lineup and pricing above, is a real, live listing with current stock and pricing. Bass Pro Shops and West Marine also carry Humminbird, though we haven't yet independently confirmed their affiliate program terms for this site.
FAQ
Which Humminbird tier should I buy: Helix, Xplore, or Apex?
Helix covers entry to mid-range needs at the smallest screen sizes. Xplore adds MEGA imaging and a bigger screen for a serious mid-upper budget, two of its sizes won a real 2025 ICAST Best Electronics award. Apex is the flagship tier, built for the largest screens and the highest price point.
Is the Humminbird model I'm searching for (PiranhaMAX, Helix 10, Helix 12) still sold new?
Not based on what we found. None of those three model names turned up in the current retailer catalog we checked across multiple sites, which matches what our individual reviews for each name found independently.
What is Humminbird Mega Live 2, exactly?
It's a real forward-facing sonar transducer, not a standalone fish finder screen. It requires a compatible display, an APEX, Xplore, or SOLIX unit, to actually show anything.
Who owns Humminbird?
Johnson Outdoors Inc. (Nasdaq: JOUT), a publicly traded outdoor-recreation company that also owns Minn Kota, Cannon, SCUBAPRO, Jetboil, and Old Town Canoe.
Sources
- [S001] Wikipedia (EN) : Johnson Outdoors
- [S002] Tackle Warehouse : Humminbird brand catalog page