All Tested Lowrance Models (1)
Lowrance Eagle Eye 9: Full Review and Price
Full ReviewLowrance was founded in 1957 in Tulsa, Oklahoma, when Darrell Lowrance launched the Fish-Lo-K-Tor, nicknamed the "Little Green Box", described as the first recreational sonar unit built for anglers. The company still keeps its manufacturing in Ensenada, Mexico, with about 1,000 employees. Ownership has changed twice since: Simrad Yachting bought Lowrance in 2006 for $215 million in a deal that created Navico, and Brunswick Corporation bought Navico in 2021. That makes Lowrance part of the same corporate family as Simrad and B&G today, which is why some of its sonar and mapping technology overlaps with those brands.
Eagle, Elite FS, HDS Pro: three real tiers, not three eras of the same name
The current Lowrance catalog splits into three tiers with real, current prices, confirmed live at Tackle Warehouse: Eagle at the entry level ($119.99-$749.99), Elite FS in the middle (7/9/10/12-inch screens, $749.00-$2,599.00), and HDS Pro at the top (9/10/12/16-inch screens, $1,799.00-$4,799.00). ActiveTarget 2 and ActiveImaging are sold as separate sonar/transducer add-ons rather than standalone units, worth knowing before assuming a listed price includes everything you need to fish with it.
| Line | Positioning | Real price range | Model pages on this site |
|---|---|---|---|
| Eagle | Entry-level | $119.99 - $749.99 | None dedicated yet |
| Elite FS | Mid-range, GPS/sonar combo | $749.00 - $2,599.00 | Elite FS 9 |
| HDS Pro | Premium, multifunction, NMEA network | $1,799.00 - $4,799.00 | None dedicated yet |
One thing worth flagging before you go searching for a specific model: names like Hook Reveal, the plain Elite (Ti or HDI), and the plain HDS (Gen2, Gen3, or Live) don't appear anywhere in the current catalog. That's not a guess, it's the same real gap this site's own individual model pages for HDS 9, HDS 12, Hook Reveal 7, and Elite 7 ran into independently, cross-checked here against the live category page. If you're searching one of those older names, you're likely looking at a discontinued generation, and the real current equivalent (Elite FS or HDS Pro, at the matching screen size) is what a retailer will actually sell you today.
Our model reviews
We've reviewed seven Lowrance models individually, each with its own real pricing and specs pulled directly from retailer listings rather than manufacturer marketing copy: the Eagle Eye 9, a live-sonar/GPS combo unit; the Active Target 2, a live-scanning sonar module (not a standalone screen, it needs a compatible HDS or Elite FS display); the Elite FS 9, the mid-range combo's 9-inch size; and four reviews built around older model names, HDS 9, HDS 12, Hook Reveal 7, and Elite 7, where the real research found the exact named product no longer sold new, and pointed instead to the real current equivalent with a verified price. Every review says plainly which case applies rather than letting an outdated name imply a current listing that doesn't exist.
Where to buy a Lowrance fish finder
Lowrance units turn up across general marketplaces and specialist fishing/marine retailers rather than one exclusive channel. Amazon.com carries them, and Tackle Warehouse's own Lowrance category, the source for the lineup and pricing above, is a real, live catalog with current stock and pricing. Bass Pro Shops and West Marine are also real retailers that carry Lowrance, though we haven't yet independently confirmed their affiliate program terms for this site.
FAQ
Which Lowrance tier should I buy: Eagle, Elite FS, or HDS Pro?
Eagle fits a first fish finder on a budget or a small boat. Elite FS is the real mid-range combo, sized 7 to 12 inches, aimed at a general-purpose boat. HDS Pro is built for someone who wants their sonar wired into a larger onboard network, radar, autopilot, not just running standalone.
Is the model I'm searching for (Hook Reveal, HDS 9, Elite 7) still sold new?
Check the exact name carefully. Several older Lowrance names, Hook Reveal, the plain Elite Ti/HDI, and plain HDS Gen2/Gen3/Live, are absent from the current retailer catalog we checked. Our individual reviews for those model names explain what the real current replacement is and what it costs.
Does the most-searched Lowrance model mean it's the best one?
Not necessarily. Search volume mostly reflects how long a model name has been around and how many people already own one, not a quality ranking. Each of our model reviews states plainly what's actually confirmed about that specific unit.
Is Lowrance owned by another company?
Yes. Lowrance is part of Brunswick Corporation's marine electronics division, alongside Simrad and B&G, following Brunswick's 2021 acquisition of Navico (the company formed when Simrad Yachting bought Lowrance in 2006).
Sources
- [S001] Wikipedia (EN) : Lowrance Electronics
- [S002] Tackle Warehouse : Lowrance fish finder category page